Marrying design requirements with the provision of a functional, simple to access fast website. Will often involve compromise and a reality check.

When initially dealing with a client and forming the specs for a site and creating the look and feel from a customers spec  we ask the question “Will the site quickly and accurately inform the viewer what your product is and how to access it?” The reality of that answer will greatly influence design concepts.

One of the important metrics for measuring the success of a site is to understand the concept of bounce rate. Which can be found on the Google analytics dash board.  Bounce rate measures the percentage of people who visit one page of a site and leave without looking at any further pages.

The secondary information from the average length of time spent on a site.  A high time spent on the site with a low bounce rate is the ideal.

Design and content are important aspects of achieving this and raising the visitors engagement with your website. For Web Design in Norwich with an initial no obligation consultation talk to Innershed.com